Stephen Heller
HELLER, S. (2006) Better Skills Through Better Research. In: A. BENNETT, ed. Design Studies: Theory and Research in Graphic Design - A Reader. New York: Princeton Architectural Press, p10-13
"The term 'graphic designer,' as coined by W. A. Dwiggins in 1922, was meant to confer a loftier professional standing than the more common and now archaic 'commercial artist'." (p10)
It was in Heller's essay that I first came across Dwiggins' name and the origin of a term that I had been so familiar with for 25+ years. The fact that it was coined in the twenties during the period of so many Modernist art movements that heavily influenced the development of graphic design was notable.
