Tuesday, 27 January 2009

Better Skills Through Better Research

Stephen Heller

HELLER, S. (2006) Better Skills Through Better Research. In: A. BENNETT, ed. Design Studies: Theory and Research in Graphic Design - A Reader. New York: Princeton Architectural Press, p10-13

"The term 'graphic designer,' as coined by W. A. Dwiggins in 1922, was meant to confer a loftier professional standing than the more common and now archaic 'commercial artist'." (p10)

It was in Heller's essay that I first came across Dwiggins' name and the origin of a term that I had been so familiar with for 25+ years. The fact that it was coined in the twenties during the period of so many Modernist art movements that heavily influenced the development of graphic design was notable.

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